Saint Patricks Day Brisbane! Fourex Beer, 1929.

The Saint Patricks Day parade hits the streets of Brisbane city tomorrow. Here's example of seasonal advertising of Fourex beer from 1929.

To see more from our forage for Castlemaine Perkins and Fourex advertising, follow the label below.

 

Citation: 1929 Advertising, The Brisbane Courier (Qld. : 1864-1933), 18 March, p. 7, viewed 11 March, 2011, http://nla.gov.au/nla.news-article21386826

Last Day of Summer! Fourex Beer Keeps You Cool, 1929.

We have discovered a trove of newspaper advertising for Castlemaine Perkins and Fourex beer. In the late 1920's and 1930's the number of individual ads was prolific and original advertising copy seemed to generated for each edition of the newspaper, with the subjects being seasonal (lot's of cricket references) and the hot topics of the day. Below is one which makes reference to floods. Seems that no topic or event was off limits when flogging the amber ale.

To see more from our forage for Castlemaine Perkins and Fourex advertising, follow the label below.

Citations:

1931 'Advertising.', The Brisbane Courier (Qld.:1864-1933), 9 February, p. 5, viewed 28 February, 2011

http://nla.gov.au/nla.news-article21667896

1929 'Advertising.', The Brisbane Courier (Qld.:1864-1933), 16 November, p. 9, viewed 28 February, 2011

http://nla.gov.au/nla.news-article21492552