Kops Brewers, Brisbane. Honour to the living. Immortal glory to the dead.
Sydney Morning Herald, October 21st, 1916. "Promiscuous Use Prohibited".
When enacted in 1916, all manner of businesses, fruit shops, boarding houses and pubs, even theatre-troupes were forced by the new legislation to remove any reference from there business names and commercial operations. At the same time patents and trademarks in relation to the word Anzac were expunged and future applications would be rejected, no type of merchandise or product could bare the Anzac name or an allude to it.
Business premises around the country were forced to remove all references to ANZAC.
The Act provides for the Minister, today it is the Minister for Vet Affairs. to grant permission for the use of the word Anzac and dispute the Act being quite clear in its purpose, this didn't stop all manner of persons applying to use the name but in nearly all instances they were denied. Even Australia's celebrity aviator had his request to name one of his aircraft Anzac for the Centenary Race from England to Australia. Smith had to settle for the name Lady of the Southern Cross and subsequently withdrew from the 1934 race due to a lack of preparation.
Sir Charles Kingsford Smith "... Government regrets that it is unable to see its way to accede to your request.
Similar legislation was enacted in the United Kingdom where all manner of businesses were identified as exploiting the Anzac name, one example being the ANZAC Motor Company Ltd who manufactured trucks in England that were built on a chassis imported from General Motors Corporation of U.S.A..
ANZAC Motor Co. Ltd. Made in England on a U.S.A. built chassis.